Sending a birthday email is a small gesture that can leave a big impact on your customers. A simple “Happy Birthday” message, paired with a special offer or discount, can make customers feel valued and appreciated.
This personal touch not only helps you build better relationships but also brings more repeat orders to your Shopify store.
Many Shopify apps make it easy to collect your customers’ birthdays and send out these thoughtful messages automatically.
You don’t have to worry about remembering dates or setting up complicated systems — the right app can handle everything for you in the background.
In this blog, we have listed some of the best birthday email apps for Shopify. These apps are easy to install, simple to use, and offer great features like automatic emails, discount codes, and customer data collection.
1. Happy Birthday by Union Works

This app helps you collect your customers’ birthdays and send them a birthday email with a discount or a thank-you message. It’s a nice way to build a good connection with shoppers and bring them back to your store.
- Collects birthdays through popups, landing pages, and emails
- Sends automatic birthday emails
- Allows you to give birthday discount codes
- Easy setup without coding
- Connects with Mailchimp and Klaviyo
2. Happy Birthday Marketing

Happy Birthday Marketing lets you automatically send out birthday wishes to your customers. You can offer special deals or gifts to make them feel special and bring more repeat orders.
- Collects customer birthdays at checkout
- Sends birthday emails automatically
- Personalizes the message with the customer’s name
- Simple setup and quick launch
- Offers discount codes and birthday rewards
3. Happy Birthday App ‑ new craft

This app helps you gather birthday dates easily and send personalized birthday emails with special offers. It works quietly in the background and helps you stay connected with your customers.
Features:
- Birthday collection through pop-up forms
- Sends emails automatically on the customer’s birthday
- Allows custom birthday rewards and coupons
- Fast installation and simple settings
- Tracks birthdays and email results
4. Happy Birthday ‑ DA

Wish Happy Birthday Email makes it easy to send a thoughtful birthday email with a gift or discount code. You can grow customer loyalty by sending a small surprise on their special day.
Features:
- Collects birthday information at checkout or signup
- Sends fully automatic birthday emails
- Lets you create custom birthday messages
- Adds discount codes for birthday offers
- Easy dashboard to manage everything
Comparison Chart – 4 Popular Birthday Email Apps
Below, you will find a quick comparison of four popular birthday email apps for Shopify, followed by a detailed look at each one.
Feature/Detail | Happy Birthday by Union Works | Happy Birthday Marketing | Happy Birthday App ‑ new craft | Happy Birthday ‑ DA |
| Pricing | Starts at $10/month | Free | Free | Starts at $5/month |
| Automatic Emails | ✅ | ✅ | ✅ | ✅ |
| Personalized Messages | ✅ | ✅ | ✅ | ✅ |
| Discount Code Support | ✅ | ✅ | ✅ | ✅ |
| Integration Options | Mailchimp, Klaviyo | Klaviyo | Built-in only | Klaviyo |
| Ease of Setup | Very easy | Very easy | Very easy | Very easy |
| Best For | Growing loyalty with custom designs | Simple birthday reminders | Budget-friendly birthday rewards | Personalized birthday gifts |
Why Choose CartCoders for Your Shopify App Setup?
At CartCoders, we help Shopify store owners find the right apps and set them up quickly.
Here’s why you can trust us:
- Deep experience with Shopify app development
- Quick setup and testing support
- Help in choosing the right app based on your business needs
- Ongoing assistance to make sure everything runs smoothly
If you need help setting up birthday email apps or any other Shopify feature, Contact CartCoders today!
Conclusion
Birthday emails are a simple way to make customers feel special and stay connected with your brand. With the right Shopify app, you can easily collect birthdays, send automatic emails, and offer thoughtful discounts.
Whether you are just starting or running a growing store, setting up birthday emails can help you build stronger relationships and bring customers back again. Choose the app that fits your needs best and start sending birthday wishes without any extra work.
You can create a birthday email by writing a friendly message, adding a gift or discount, and setting it to send automatically.
Yes, Shopify Email is available. It helps you send marketing emails like promotions, newsletters, and simple birthday greetings directly from your store.
You can automate birthday emails in Gmail by using tools like Google Sheets add-ons, scripts, or third-party apps connected with your Gmail account.
Yes, Mailchimp can send birthday emails automatically. You can set up a customer journey or schedule emails based on the customer’s birth date.